Links · · The New Yorker

Is your product a lava lamp?

The thing you’ve got to understand is that I grew up being marketed to, so there aren’t many advertising tricks that work on me. Seriously. Ever since I was a child, companies have been telling me to buy, buy, buy—making me think, on some subconscious level, that my needs are the only ones that matter. And I believed it all. It wasn’t until years later that I realized how lonely this had made me, and that mere accumulation doesn’t lead to happiness. I finally understood that no company or product or advertising slogan could provide the companionship I needed. But it was too late. Decades of being told what to buy—and what to feel, and how to think—had left me numb. I carry that numbness everywhere now; I fear that it will never leave me. So, anyway. Maybe write a funny jingle about that?

River Clegg: How to Market to Me